A Destination for Wellness
CVS is a leader in wellness, but when it comes to the retail experience, that message doesn’t always come through.
We created an in-store destination that engages shoppers, encourages discovery, and inspires customers to think about CVS as a trusted wellness partner.
CVS Care Corner
This one-stop-shop for all things wellness at CVS puts everything wellness in one highly curated, inspiration-forward shopping experience. Keeping elements of surprise, education and safety top of mind, it’s an in-store wellness destination worth coming back to every single trip.
Gesture based digital screen features news, promotions and wellness trends, allowing customers to explore more content and education. The structure also doubles as a sanitizing station.
Modular shelves feature changeable self care and prevention trends that fit within the the overall theme.
Premium shelving features CVS’s Live Better private label brand. Shoppable wellness boxes include a curated assortment of products relating to self care and prevention featured in the overall theme.
Endcap features richer trend story, with education and more product.
QR code scan allows shoppers to click in and learn more about the wellness aspect being featured.