CREATING AN EXPERIENTIAL IDENTITY
Herbal Essences

Herbal Essences wanted to reposition itself as a brand that helps shoppers take pause and Let Life In. They came to Arc’s Retail Design Group to help develop an experiential style guide that illustrates how this concept would live in the Herbal Essences world. Using existing assets, and this new brand mantra, we created a conceptual world of Herbal Essences, derived from the idea of unplugging from everyday stresses, and embracing all the beauty that nature holds, and Let Life In.

We call it: Home Tree Home.

This experiential style guide provided the brand a conceptual roadmap to develop new retail experiences, pop ups, and in store displays for the Herbal Essences brand.

Home Tree Home: Urban Takeovers and Pop Ups

Home Tree Home: Retail Activations