A SPACE FOR CONSCIOUS COLLABORATION
Leo Burnett CHICAGO
A transformation like this doesn’t come around often, and for an 82 year old company, transforming the main floor of Leo Burnett’s Chicago headquarters is a task not taken lightly. Leadership set out to modernize the agency, shifting the culture within the walls of 35 W. Wacker to one of conscious collaboration and creative problem solving.
The space works to achieve 3 things: showcase the power of creativity and technology working in harmony, 2. provide open areas for idea making, and 3. convey the voice of our brand: progressive modern and smart. The agency employs 1200 people occupying 10 floors. Physical interaction was a challenge, as most people aren’t driven to leave their desks to travel 10 floors to meet. By creating engagement opportunities for people to meet, the space fosters collaboration and inspires connections.
The design features a series of “living rooms” offering a variety of comfortable seating from communal tables to sofas and oversized chairs, semi-private booths and closed door conference rooms. There is something for everyone. The main area is outfitted with ample places to plug in and digital screens for projection. A café with coffee and vending was incorporated, as an obvious and easy way to get people to come to the space over and over again. The top of the line digitally powered coffee stations, serve up custom creations to entice folks have their coffee meetings here.
In the spirit of full collaboration, we designed and created branded rooms for each of our top partners, Facebook, Adobe and Google, so that employees can access their expertise with dedicated office hours and events to learn about their latest innovations in their platforms.
