Creating a branded experience
Born from the heritage of the western frontier, Marlboro is truly an American brand that’s shared well beyond our borders.
When our client approached us with an opportunity to brand the Duty Free at one of America’s business airports, we knew we were going to create something unique.
With a retail presence in airport duty free shops all over the world, the brand had a unique opportunity to engage with international travelers and allow them to step into the world of the Marlboro Man in a more experiential, fully immersive way.
