Brand integration at retail
CVS unveiled their new brand platform Healthier Happens Together to align its brand experience to Health and Wellness. By connecting to the new brand platform, our goal was to create a store experience that evoke CVS’ commitment to Health and Wellness.
Store Transformation included :
Store Layout | Fixture Redesign | Messaging Strategy | Communication System | Signage | Merchandising | Digital Displays
retail strategy
strategic approach to wellness
We developed the creative strategy around the idea of wellness, and explored how humans think and behave around wellness categories.
Signage Framework
We created the communication system by exploring the customer journey and creating a strategy that includes:
Store Zones
Pillars of Communication
Strategic Tenets
Flexible Fixtures
Redesigned fixtures and reduced products allow for clean merchandising and focused messaging, elevating the experience.
SIGNATURE DIGITAL DISPLAYS
Positioned in high visibility areas throughout the journey.
Inspire Discovery by delivering dynamic digital content and curated products to customers
Cue the season by offering thematic assortment of seasonal products curated from across the store
Showcase CVS leadership, by storytelling around regimens, featuring trusted brands and wellness initiatives
DIGITAL SIGNAGE
We used digital signage as high level messaging on the perimeter of the store for brand storytelling around CVS key wellness initiatives.
Results
Two pilot stores in Boston show overall customer satisfaction has increased, and CVS is continuing to adapt these design enhancements for their portfolio of stores across the US.