Diageo: crafted By Craftswomen
2020 effie gold winner
Diageo has baked gender equality and women’s empowerment into their internal corporate identity, with a 40% female executive board and female distillers and blenders behind their spirits.
So during Women’s History Month, we saw an opportunity to bring Diageo’s stories to the forefront, putting a spotlight on these women.
RESULTS
2020 EFFIE GOLD WINNER
Kraft Heinz: Art of the Burger
REGGIE GOLD WINNER
Heinz is the American Classic condiment. Yet quickly losing relevance in a category that has reached an all-time high of +$95B. So we helped sparked fresh desire and demand by transforming Heinz from a condiment commodity to a catalyst for creativity.
The Idea:
Position every burger as a work of art.
Inspiring the inner artist in our Burger Enthusiast and encouraging them treat each burger as a masterpiece where the burger is a blank canvas and Heinz the paint.
Promotional activation
We initiated the call to find the Heinz Head Burger Artist. Consumers submitted their burgers to one of seven sauce categories. Entries were judged against their creativity, presentation, build and sauce for a chance to win.
retail displays
360 plan
RESULTS
2021 REGGIE GOLD WINNER
Oral B
global retail display standards
A disruptive and innovative-forward Global Retail Toolkit that showcases the technology of Oral B’s portfolio of product.
Messaging Mapping
design and execution guide
DIAGEO: SUMMER BY THE BATCH
national retail activation
Spirits lovers want to celebrate the summer with get-togethers, but don’t want to work too hard to impress their friends. So we came up with the perfect way to host summer events the easy way.
