Samsung Home Appliances
Samsung needed a consistent way for their line of smart home appliances to show up at retail as unmistakably Samsung. But with the variety of appliance options and retailer requirements, the design needed enough flexibility to allow for each to modify to their standards. We create a cohesive design system that could adapt to each retailer’s needs.
We created modular design let retailers customize content relevant to their shoppers and the size of their stores.
We created a material palette inspired by trends in kitchen design.
samsung connected living
To best showcase the collection of Samsung’s Connected Living smart appliances, we designed a shop in shop concept for key retailers.
INTERACTIVE SHOWROOM
We designed a unique interactive showroom experience to showcase the digital connectivity and features of Samsung smart appliances.
