Relaunching A GROCERY BRAND
the fresh market
In 2017, The Fresh Market decided to transform its brand for the first time in its 30+ year history. Faced with a rapidly changing marketplace and heightened competition from big chains, online retailers and new players in the grocery chain, The Fresh Market looked to my team at Upshot to help modernize the shopping experience.
In under six months, we helped them transformed their brand from the inside out; redesigning branding, photography style and in-store signage system, retail enhancements, and supported the transformation with a media driven grand re-opening campaign. Altogether, we helped deliver a new experience to shoppers that elevated the quality and expertise that you can only find at The Fresh Market.
